When you buy a ticket to a public event, you’re automatically entering into an adhesion contract that always includes an implicit consent clause allowing your image to be used for:
- official event footage
- big screen broadcasts (e.g., kiss cam)
- promotional content and social media
The viral video was recorded by a private individual with their smartphone. They shared it without knowing who was involved—and most importantly, without any economic return. Then someone recognized the people in the video, and the scandal exploded. But technically? No violation occurred.
Whose fault is it?
Only Andy Byron and Kristin Cabot, who—despite holding executive roles in a unicorn tech company—clearly don’t understand the rules of media exposure.
In Italy, this situation would’ve been considered a comedy. Back in 1962, the black-and-white film “Totòtruffa ’62” hit theaters, where a con artist fakes his own kidnapping to run off with his wife’s money.
During a party, amid the wild celebrations, the TV airs a live broadcast—and the wife uncovers the con.
It’s not about knowing the law. It’s about knowing the basics of comedy.
Today, the real absurdity comes from doctors who don’t even realize that anyone accessing patient data must be fully identified, including with their tax ID.
So, if a wife casually puts her hands on the clinic’s computer keyboard to “help” her doctor husband, she’s committing a privacy breach.
Now imagine this: you forward a patient’s test results to a colleague on WhatsApp asking for an opinion.
That would legally require two contracts—one signed by the patient with you, and another with your colleague.
Enter Klinik Sankt Moritz, whose Digital Twin system and certified automation workflows solve all of this.
And you become almost as smart as Coldplay.
The contract wasn’t written by Coldplay themselves, of course—it was crafted by the legal team behind the event organizers.
They have blanket authority to do what they want, shielded by a robust legal and technological infrastructure.
Today, a modern medical practice is buried under so many regulations and technologies that it simply can’t be managed alone. You need a multidisciplinary team: marketing, tech, legal.
Let me tell you—for free—the single worst marketing mistake made by 98% of doctors:
using free email services.
Email is the foundation of today’s communication, and you’re telling the world you don’t even pay to communicate.
That’s not professional. And professionalism is made of details—this is one of them.
Meanwhile, no matter how good you are clinically, if you breach privacy today, you’re risking catastrophic fines and bankruptcy, even with patients who love your work.
Act like the top professionals—the ones who have entire teams managing the parts of their business that lie outside their direct expertise.
Welcome to the future.
Sergio d’Arpa
Prepare all your questions about the Digital Twin and Healthcare Anti-Fraud Certification
for the Q&A Webinar on September 1, 2025.
Everything you’ve ever wanted to know about your medical specialty and the future of your practice will finally be revealed.
Register now
-> https://www.eventbrite.it/e/biglietti-il-gemello-digitale-e-tutti-i-nuovi-paradigmi-della-medicina-1462745785019
